Works
AP GROUP
REBRANDING CAMPAIGN / CORPORATE IDENTITY
AP GROUP
Tangram, which usually consisted of 7 flat shapes that can be put together to make different shapes, is a perfect metaphor of AP Group that it aims to inspire people’s individuality and encourage team work.
整個AP Group的設計項目由七巧板為靈感出發，發展成一套風格連貫而同時可獨立存在的品牌系統。七巧板，由七塊不同顏色的獨立板塊組成，每塊都可跟互相組合成不同的形狀，變化多端，用以比喻AP Group在啟發人的個別潛能及推動團體合作，合適不過。
