Apart from the print ad, Chessman Hong Kong worked with ABC Design again and was responsible for their window display design located at a select shop in Central. With the theme of ‘Think Baby’, we tried to develop the design concept from the angle of baby and kids, which were toy blocks and a ferris wheel. Its colourful and varied combination is eye-catching and good for storage. The staff can feel free to present the display in different ways and create a sense of freshness.