LINK

On the contrary of the traditional image of LINK, Chessman Hong Kong tried to break through in the promotional approach and created the latest video for the mobile application ‘Park & Dine’ in the style of a mystery movie’s trailer. Instead of hard-selling, it impresses the audience by featuring the unique atmosphere, rhythm and editing of a movie trailer.

https://youtu.be/GTWGXipqfaw
領展一向予人穩健的形象,然而棋人香港這次為其尋求突破,以懸疑電影預告的形式創作出新一季手機程式「泊食易」宣傳片。片中無論氣氛、節奏、剪接均依從電影預告的風格,摒棄硬銷方式,絕對令人刮目相看。
More Works > more